When I create my own company — selling vague products or services at popular prices — I believe it should be called “Thrown Stone.”

Not sure why, though. Just like how it sounds.

Perhaps the company’s mission is to become omnipresent, always just a stone’s throw away from any customer. Perhaps not.

Oh, now I know why the phrase appeals to me: Friedrich Nietzsche uses it in “Thus Spake Zarathustra: A Book for All and None”:

“O Zarathustra, thou stone of wisdom, thou sling-stone, thou star-destroyer! Thyself threwest thou so high, — but every thrown stone — must fall!”

I never could understand Nietzsche…